Web site design tendencies are consistently altering. Yearly we see some previous design tendencies part out whereas new internet design tendencies emerge.

Maintaining with the newest web site design tendencies is essential to your model picture—and your design decisions may even impression leads and conversions. 

Actually, web site designs affect 94% of first impressions on web sites. This occurs in simply 50 milliseconds when a customer lands in your website. Enhancing your design can enhance conversions by as much as 400%, and 75% of individuals say well-designed web sites are extra reliable.

Whether or not you’re a enterprise proprietor that’s contemplating a web site redesign otherwise you’re an online designer searching for new inspiration, you should utilize this weblog as a useful resource on the newest web site design tendencies of 2025.

1 — Darkish Themes

For years, having a white or off-white background was the usual selection in internet design. However we’ve seen a radical shift within the final yr—as increasingly web sites are implementing darkish themes.

This holds true for brand-new web sites and web site redesigns alike.

Why darkish?

Darkish themes assist scale back eye pressure and enhance readability. There’s much less blue gentle emitted on darkish themes, and it helps handle accessibility issues for customers with visible impairments. 

Buildfire simply had a web site redesign and selected a darkish theme to maintain tempo with this new design pattern.

Total, there’s simply one thing actually daring and trendy about this design type for web sites. 

It’s skilled, reliable, and simply aesthetically pleasing. Plus, you possibly can browse this website any time, day or evening, and gained’t have to fret about straining your eyes. 

2 — Cell-First Designs

Over 62% of all web site site visitors worldwide comes from cell gadgets. So there’s likelihood that over half of you studying this weblog proper now are doing so out of your smartphone or pill.

This shift in person conduct has even modified the best way Google appears at your web site. As of October 2023, Google has formally accomplished its rollout of mobile-first indexing—which means they prioritize the cell model of internet sites over the desktop model.

Many internet designers are nonetheless taking part in catch up right here, and we’re seeing extra mobile-first designs being applied thus far in 2025.

With a mobile-first design, every little thing you do is concerning the cell expertise, and the desktop model is secondary. Listed here are some screenshots from Typeform’s cell website. 

This design renders completely on a smartphone, and it’s extra than simply mobile-friendly. You may clearly see that each selection made right here was particularly for cell gadgets.

Now if we have a look at Typeform’s desktop website, we will see these visible parts translate properly there as effectively.

The design continues to be tremendous clear. However truthfully, I just like the cell model way more. 

That’s as a result of the designer made intentional decisions to prioritize how this web site appears on cell gadgets. 

3 — Experimental Navigation

Most web sites comply with sure requirements and finest practices that customers have grown to anticipate. Menus alongside the highest navigation bar, logos within the high left nook, returning to residence by clicking the emblem from any web page—issues of that nature.

However we’re seeing extra web sites “break the principles” in 2025 utilizing experimental navigation practices.

Right here’s an instance from William LaChance so you possibly can see what I imply.

First, the navigation bar is on the left aspect of the display screen, working vertically as an alternative of horizontally as an alternative of vertically.

Then the model identify, William LaChance, is in the direction of the center of the display screen as an alternative of what would historically be in a nook. 

It’s refined and never loopy, however undoubtedly breaks from the norm. 

William is an artist, so it suits effectively together with his web site. However I don’t assume the sort of design is sensible for banks, monetary advisors, and different websites that want to take care of sure professional-level requirements. 

4 — Darkish Mode

Whereas related, darkish mode is definitely a bit completely different from a darkish theme. 

With this web site design pattern, customers have the flexibility to modify from a normal gentle theme to its darker counterpart. This may be accomplished manually by toggling a button on the display screen or routinely based mostly on the time of day.

Right here’s an instance that reveals the shift from a light-weight design to darkish mode by toggling the swap within the backside left nook of the web page. 

This can be a good choice for these of you who need to experiment with the darkish theme pattern however you’re not fairly able to make the complete soar.

You may preserve your authentic design and let customers resolve for themselves.

Higher but, you possibly can even run some exams to see which model will get used essentially the most and whether or not your darker or lighter modes convert at the next charge.

5 — Contrasting Colours

I’ve seen a number of web sites beginning to use contrasting colours to make sure parts of the web page pop and stand out—which works notably effectively for CTA buttons.

Take a look at this instance from Service provider Value Consulting. 

What stands out to you on this web page?

The gradient shades of pink and purple actually soar off the display screen in comparison with the darkish navy background. This design approach is used for all three CTAs on the web page—Guide Session, Get Began, and Be taught Extra.

Whether or not you notice it or not, your eyes are routinely drawn to these buttons.

It’s a bit extra trendy and sleeker than simply utilizing a white background with a normal pink or inexperienced CTA button. 

6 — Hover Results

Hover results assist preserve customers engaged whereas they’re shopping on a web site. It’s additionally a superb manner so as to add further info on a single body with out forcing customers to scroll.

Monday.com does this very well. 

As you possibly can see, this portion of the house web page highlights completely different use instances for the instrument. We see icons for Advertising & Branding, Tasks & Duties, CRM & Gross sales, and IT Assist.  

However when the mouse hovers over these playing cards, the design modifications, and we see a bullet listing of further options for every particular use case.

7 — Retro Kinds

Retro designs are making an enormous comeback. We see it in style the entire time, and now these tendencies are making their manner into internet design.

These designs are heat, use muted hues, and pastel colours with earthy tones. They’re unmistakably daring and the exact opposite of recent designs.

Right here’s an instance from Breakfast, a music studio based mostly in Los Angeles. 

As you possibly can see, this design doesn’t really feel new in any respect and makes use of all of these old-school design parts to make this web site really feel like a blast from the previous.

Retro web site designs additionally have a tendency to make use of a lot much less white house and use wall-to-wall coloration all through each portion of the display screen. 

This continues all through the whole web page.

Other than the previous tape cassette and low mug from the 70s, the colour palettes and heat tones all through this web site design all scream retro.

That is one other internet design pattern that’s not for everybody and is best suited to daring manufacturers and artistic corporations. 

8 — Textual content-Solely Hero Sections

The hero part of internet sites has lengthy been reserved for not less than one eye-popping visible that takes up not less than 50% of the display screen.

However someplace over time, these photos turned much less and fewer impactful. A number of web sites have been simply utilizing inventory photos or footage of a smiling particular person only for the sake of getting one thing that matches in that portion of the template.

Now, we’re seeing an overcorrection in the other way—text-only hero sections.

Beehiiv nails this.

Once you land on their web site, you don’t see a inventory picture of an individual sporting a swimsuit, individuals shaking fingers, or a mountain vary within the background. None of that has something to do with their enterprise, and it delivers zero worth for the customer.

Beehiiv makes use of huge, daring textual content to inform guests precisely what they do. 

Ought to they embrace a picture of a pc or an e-mail being opened on a smartphone? It’s not essential to get the message throughout, and it retains the design tremendous clear. 

9 — Storytelling

Fashionable manufacturers have mastered the artwork of weaving storytelling into their designs.

Fairly than simply saying, that is what we’re and that is what we do, this pattern is all about serving to individuals perceive the why behind your model.

Have a look at how Curious approaches this.

Along with having a text-only hero part, this homepage jumps straight into telling a narrative.

As a substitute of getting a hero that claims, “We purchase software program corporations and maintain them for the long run,” (which is what they do), Curious begins by addressing the issue with trendy enterprise capital—lighting money on hearth only for the sake of rising.

This can be a way more compelling introduction to the model and the way they do issues in a different way.

So as to add storytelling parts to your web site design, you should take into consideration how guests will scroll and navigate by way of every web page. Then inform your story cohesively all through that person journey, reasonably than every display screen as its personal siloed design. 

10 — Parallax Scrolling

Parallax scrolling provides movement results to web sites and provides the phantasm of depth on flat surfaces.

The background parts of the web page transfer slower than the foreground parts when customers scroll, making the expertise extra participating and dynamic.

Right here’s an instance.

First, the “We Love Partnership” hero textual content strikes sooner than the background picture of the particular person pulling on their hair.

The second a part of the web page additionally makes use of parallax scrolling however in a manner that’s much more distinctive.

On this case, the background parts are the textual content, which strikes sooner than the spinning brand within the heart of the display screen. It’s a cool impact that instantly makes the positioning really feel trendy and high-tech.

11 — 3D Designs

One other manner so as to add depth to your internet design is by giving the phantasm that the web page is three-dimensional.

Fashionable internet designers use methods like shadows, highlights, movement, and contrasting colours to play methods on our eyes and make web page parts pop in 3D.

Chirpley does this higher than anybody. 

Discover how the birds on the backside of the display screen are a lot darker than these on the high. Additionally they use shadows and highlights in the entire proper locations to make it seem to be there’s a light-weight supply coming from someplace.

The slight motions and one brightly-colored chicken within the heart of the web page tie every little thing collectively and supply the complete 3D impact. 

12 — Unfavorable House

You don’t must cram each inch of your internet pages with graphics and textual content. 

Leveraging unfavorable house may be extra impactful, because it makes your different visible parts pop off the display screen. 

Apple has been a pioneer in internet design tendencies for years, and so they’ve all the time used unfavorable house very well to focus on merchandise. 

There’s really fairly a bit of knowledge on this web page. Now we have three iPhones, costs, CTA buttons, and fast worth props.

The spacing between every little thing is ideal.

This contemporary design selection makes it straightforward for customers to shortly scan choices with out feeling overwhelmed. Plus, it conveys that trendy, glossy, and complex really feel that Apple desires their prospects to really feel. 

13 — Scannable Designs

Your internet design decisions have a big impression on how guests eat info. 

Research present that solely 16% of individuals learn word-for-word on internet pages. However 79% of individuals simply scan new pages they go to.

With this in thoughts, the 80/20 rule says you need to prioritize those that scan. 

Have a look at how Convox approaches this.

This internet design is ideal for scanners.

They use massive headers to shortly spotlight advantages, repeating this sample all through the whole homepage. So when customers scroll, they’ll simply eat the content material with out having to learn each phrase in every paragraph.

Staggering the textual content blocks additionally makes it simpler to learn as individuals scroll. If these blocks have been aspect by aspect, the appropriate textual content block would possible be missed throughout a pure scrolling tempo.

14 — Daring Font and Typefaces

Lots of the latest internet design tendencies are text-based. So should you’re going to make use of a number of textual content in your design, making them huge and daring makes plenty of sense.

Massive, daring fonts are simpler to learn. Plus, they’ll emphasize crucial phrases inside paragraphs or blocks of textual content.

Right here’s how Nextiva incorporates this technique into their latest internet design. 

There’s plenty of textual content on this web page, together with a header, 4 completely different paragraphs, and a textual content bubble. However the daring textual content highlights crucial info—double shareholder worth, enhance income, twice the income, and many others.

This method additionally makes the web page simpler to scan for guests who don’t need to learn each phrase. 

Right here’s one other instance from Basecamp:

Once more, tons of textual content right here.

The daring textual content is a strategic design selection. With out it, the web page would look uninteresting and boring. However this strategy doesn’t make you query the shortage of visuals or colours on the display screen. 

15 — Eco-Pleasant Designs

Servers used to energy web sites can use an incredible quantity of power, which contributes to carbon emissions that may negatively impression the planet. 

Some manufacturers are beginning to take steps to cut back their carbon footprint by making eco-friendly design decisions. 

Root Internet Design is an efficient instance of this. Not solely do they assist construct carbon-neutral web sites for companies, however their very own web site can also be eco-friendly. 

There are many other ways to create an eco-friendly internet design. Protecting your file sizes small is step one. Eliminating photos, movies, and enormous graphics from the design can also be useful. 

You can too think about using an eco-friendly internet host that makes use of renewable power to energy your servers. 

However preserving the design pretty easy can considerably enhance your website’s carbon rating. 

Last Ideas

If it’s been some time because you’ve up to date your internet design, you need to think about a refresh to maintain tempo with these tendencies. 

Simply don’t drive new tendencies for the sake of doing so. At all times preserve your new design aligned along with your model’s picture and targets.

Prioritize the person expertise and make your design decisions targeted on individuals navigating by way of your pages, consuming info, and in the end changing.